MailChimp

One of the creative requirements in our brief is to create an email newsletter for our client.

We want it to be as easy an maintenance free as possible for our client, so its great we were told about mailchimp - an online resource for email newsletters. They provide the design templates, you add the images and text you want, and they are ready to send!

It is free to send up to 600 emails a month, and you can create different lists of subscribers for different newsletters.

We will be putting a subscribe form on the museum's website, and the great thing is that when people sign up there details will go directly to the specified list on mailchimp. Meaning there is no extra work for the museum. All they need to do is go on each month, write the details, add some pictures and send it off!

Here is some pictures to show you what we mean:

Next week we will be going to visit the museum to give a workshop in using mailchimp, help them design there template (with a header and character styles etc) and make sure to make it as easy as possible.

We also plan to create a 'how to' manual for them in case they forget anything or get stuck (including screenshots similar to the ones above).

We hope this will act as a valuable resource!