Feedback from Museum

This is an email we received from Sandy (Education Co Ordinator) at the Museum.

Hi Kylea Liz Cam

Kay will definately need to see the logos but my initial response is that I like: 5 The foot prints and 3 The three squares idea. 4 The kite weaving is cool but gives the impression that we are about maori culture only. Can you put the weave into one of the squares in 3?Kay is back Tuesady 21st July.

We dont have hard copy of your design brief so i will try to type here the essence of the changes:

Page 4:

In general on this page you focus on price. Is that part of your requirements and there fore has to remain? The museum's primary driver is not making money. We seek to demonstrate the relevance of the past to our our present and to the future. We seek to deliver messages that are in the first place thought provoking and also engaging and entertaining.

Category 2- Teachers and Schools:

These are key consumers who bring large groups to the museum on EOTC trips [Education Outside The Classroom]The museum competes with a large, varied and well funded group of businesses and education providers in order to get children into the museum. We highlight our strengths which are:

-local historical content

-activity based and hands on learning.

-relevance to NZ social studies curriculum.

-proximety to local schools which keeps travel costs down for them[ Some can walk here]

-focus on devting a sense of place and identity for local kids leading to pride in our district.

-ability to customize the museum experience to meet the schools needs.

-provision of pre and post visit activities including a handling collection and worksheets.

-low cost[$2.00 per student]

Category 3-Existing Residents

Existing residents come alone or with family and friends. This group includes elderly patrons looking for "a trip down memory lane" and local specialists [geneologists,historians,collectors]with specifiic interests. Both groups offer the museum information which can be used for future reference and exhibitions and they also provide support by way of donations or loans of artifacts.

Thought you'd pretty much got the rest right!

One comment about your writing style [You may have been asked to do it the way you have in which case ignore this] which particularly stands out on Page 2. You use the words WE WANT TO/ WE HOPE TO several times . I think WE WILL is more positive. Also there are places where you dont need the WE ... at all. I'll reword Paragraph 1 to show you what i mean:

An important idea that we will address during our challenge time frame is the existing logo of the Papakura districts historical society. It has aged and needs up dating. We will modernize the logo.......imagery.On completion we will have created a more customized relevant brand for PDHS which the community of Papakura are drawn ......with.

[ For what its worth ?]

Thanks again team. Talk soon!

Sandi