First Interview

After making contact with Papakura Museum on the Ymedia website we organised a time to meet with Kay (The Administrator for the museum). So at 10am on Saturday the 20th June we arrived in Papakura to discover this fantastic museum, and with none of us ever hearing about it we were incredibly impressed with its content. We were greeted by one of the enthusiastic staff who kindly agreed to show us around, explaining everything in great detail, in particular an old record player, knitted red dress and old telephones. None of us had experienced interviewing a real client so we weren't entirely sure what to expect, however we were their ready with our notebooks, questions and excitement for the challenge.

We finally met Kay who told us all about the museum and what they needed. We were soon to discover they were in desperate need of some branding, advertising and a web presence.

The following are some questions we needed to answer:

- Who runs it now? How many staff? It is run by both volunteers and part time staff

-What is the core purpose of the community organisation - who does it help and who are the main 'audiences'? The purpose is to educate the local community about Papakura's history, and the main audience would be schools, students, and the local people.

- What is the current marketing strategy? None

- How would you rate the organizations "Digital Media Savviness"? Currently there is none

- What is the capacity of the community group? Would they have the resources to monitor and/or update a web based project? If we kept it simple, and with proper planing this would be possible, we would need to teach them how to update it and leave them with the right resources/manual to continue doing this.

- What do they hope to get out of the challenge this year? Publicity, to get the organisation started and 'out there' and to establish an identity and status within the community and within the Auckland region.

We left Kay with a few more questions to get back to us with such as, how it started, how long its been going, and there core message.

What the museum solely needs is: Logos, Business Cards, Email Signatures, Letterheads, An email database for event invitations and a Website.
It became apparent through the interview that the museum would be best advertised as an educational centre and be aimed towards schools and students. But not limited to this.
The museum currently has eduactional programmes available for schools and students, and this would be a really good area for the museum to push.

Discussing what was needed for the website we came up with the following ideas:
- online donations
- an interactive game (aimed at children)
- online signup (to recieve exhibition invitations, news etc)
- advertise group activities available

The meeting ended with all of us feeling really positive about the challenge, and eager to start!